the brief.

Media campaign to promote myCMC Care Planning, for those with a long term illness.

Coordinate My Care (CMC) is an innovative electronic urgent care coordination service that enables the creation of personalised individual urgent care plans that include key information about the patient, clinical recommendations about future care and the patient’s own care wishes.

the approach.

The CMC plan contains clinical information about the patient’s diagnosis, allergies, medications and resuscitation status as well as their wishes and preferences on where they would prefer to be cared for and, if appropriate, where they would wish to die.

the outcome.

This marketing campaign was aimed at patients their carers and their families, encouraging them to create their own care plan and take control.