The Health Innovation Network commissioned us to produce the latest Impact Report as interactive pdf demonstrating their impact locally and nationally.
They are the key organisations England responsible for implementing innovative practices health and care. Our job was to tell that story making it dynamic, and relevant so it resonates with the target audience.
Our approach was to use the existing brand guidelines and to make them work better in a more modern way.
A new logo was introduced which included the strapline Local change, National Impact, which explained how the 15 HIN’S have their own remit locally, which can have national impact. We wanted to show though storytelling using infographics the high impact Health innovation is making to the NHS and Innovation in particular. .
The report was very well received both locally and Nationally, particularly as we showcased each of the 15 HIN’S across the country giving them and opportunity to show their strengths and differences.
This report was referred to in Parliament recently as the impact, facts and figures which demonstrated change are impressive.
Sussex-based Creative Agency.
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