To Develop brand guidelines collateral and marketing materials for Discover-NOW.
Discover-NOW is the health data research hub for real world evidence. It supports clinicians, researchers and scientists to, recruit patients to studies,develop new treatments, manage and prevent health conditions, and test an evaluate innovations.
Our task was to produce guidelines and templates for internal and external teams and which could speak to all the stakeholders, it needed to reflect the innovative nature of the hub.
The brand itself is part of a group of data hubs of which there are seven in the UK. whilst we needed to adhere to the principles of the overall brand whilst making sure that Discover-NOW had its own stand out. We achieved this though colour and photography and messaging.
The partnerships with Discover- NOW are key including NHS partners, and Astra Zeneca, Novartis and Genomics England.
We needed to create a look and feel that was clean, professional, innovative, scientific and reflect that space of real world evidence. Our most recent piece on the Discover-NOW service offer perfectly demonstrates that tone of voice.
“Thanks so much for this, it looks really good.”Natalie Hudson, Associate Director of Communications and Engagement