To devise a brand for Birkbeck College of London’s Student Union.
This is a college with a difference as it opens at night time and appeals to a more diverse and mature audience who often already have jobs.
We wanted to talk directly to students through a strong media campaign.
Our goal was to deliver a campaign that students could identify and engage with. We came up with punchy straplines, striking logos, clear messaging and dynamic photograph before rolling them out across all of the union’s digital and physical channels.
We produced all templates, guidelines and web pages with the entire process completed and implemented in under a month.
The client was impressed with our creativity, speed and the ease with which the branding task was created and delivered.
“It’s been great having good branding to work with, and students seem to be
responding very positively to it. We really appreciate all of Raffertys’ hard work on this
project, which we love and are very happy with.”