Raffertys has worked with the Shelford Group over the past number of years to develop and maintain their existing Brand Identity.
The Shelford Groups a collaboration between ten if the largest teaching and research NHS hospital trusts in England. In the first instance the requirement waste establish a set of Brand guidelines which gave clarity, consistency, and meaning to all communications.
Since 2022 we ave worked with the Comms team to create a suite of materials and assets that build on the brand so the communication is intently recognisable.
We have added to the colour palette, created a newsletter template for mail chimp, social media assets , conference materials to name but a few.
The feedback from the Shelford team is that we have produced good quality materials without changing too much, but we have added to the modernity through the assets like infographics and Social media templates.
The result is that the brand is instantly recognisable and is understated in its authority.
Sussex-based Creative Agency.
Call: +44 07552878381 Email: hilary@raffertys.co.uk
