the brief.

The challenge was to create a brand for the emerging OneLondon programme.

It promotes the benefits of being connected to a single Central HIE or London care record. They needed to connect with healthcare professionals, across multi- disciplinary settings including GP’s and commissioners etc. It also had to reach across 32 London boroughs and be meaningful, engaging and modern… it was distinctly about London and it’s people.

the approach.

We produced several concepts that demonstrated how the brand would work across a number of platforms including website, guidelines and PowerPoint templates.

The chosen idea echoed the map of London with each of the lines represented one of the boroughs and connectivity. Colours were strong and modern and vibrant with upper case typography, very clear messaging and strong imgary that is culturally diverse.

the outcome.

One London has had great success as a service and the uptake on the data service is rising and is widely supported by the Mayor Of London.

We have produced various reports including the deliberation report and an infographic that explain complex information at a glance. It is a very well recognised brand within the industry.

the work.

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