To create a dynamic brand and word mark for both Digitalhealth.London and Accelerator.
The aim was for London to be a global centre for the development and uptake of digital health technologies that improve the quality of patient care, and generate economic growth.
We wanted to create a distinctive logo and set of guidelines that looked modern and reflected the innovative nature of the service offer.
There were two logos, one for the main brand and one for sub-brand ‘Accelerator’, which has products or services with high potential to meet NHS and social care challenges.
We created a set of guidelines and assets including templates for internal teams, all of which have stood the test of time.
The brand is very strong and well recognised in the market.