UCL had recently updated their brand and our brief here was to create a set of slides that could explain their service offer, which would differentiate it from the other AHSN’S.
We also produced their Annual Report which was striking and contemporary in its design.
The impact report in particular was very important this year as it captured the essence of UCL’s response to COVID.
The report needed to be powerful and self explanatory, with graphics and case studies and data being used to depict the journey, with diversity and the patient voice throughout.
It was very easy to read, had a great response, the infographic with numbers was a great success.
It resonated with the stakeholders and, in particular the three themes that stood out in relation to the pandemic were: • Immediate response • Evaluation and reset • Working differently.
“Thanks for your work on this. I think it looks great.”Frances Sanderson, Head of Communications UCLPartners